A former colleague and friend of mine gave me a phrase a few years ago that I find I use all of the time.
I was speaking to her about a situation with a client in which I’d recommended one course of action and they took a different path. Now they were in trouble and I was saying what a shame it was that they hadn’t taken my advice. She said, “You know, after a while being right loses its impact.”
I realized then – and continue to realize every day – that you can’t tell people anything. You can only ever create the conditions under which they discover things for themselves. This is how we all really learn.
So ask questions, listen, challenge, seek to understand – all while keeping your objective in mind – and create the situation in which the client can make the right choice. Just don’t bother telling them. They won’t really get it unless they get to it themselves.
savanaradley 
Savana, I won’t tell hehehehe
Something got wrong with this email…
How have you been? Let’s get together for a coffee or lunch.
William
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Simpler version. “you can lead a horse to water, you can’t make it drink”.
Regards,
David
David W. Carter
Account Executive
Fig House Communications
+1 416 795-9283
http://www.fighouse.ca
Savana please met Syed. You two should have a conversation. Cheers David
â£Sent from BlueMail â
Hi Savanah,
It was really nice speaking with you yesterday. Please find attached our deck and lets talk again sometime next week at your convenience.
Best,
Syed Gilani CEO Safr p: 857-415-2079 m: 617-952-3333 a: Suite 1950, 101 Arch St, Boston MA, 02110 w: http://www.gosafr.com e: syed@gosafr.com
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Syed, please send the deck to savana@savanaradley.com or to savana.radley@gmail.com. Thank you!